By creating diamond jewelry as affordable as it is sustainable, we are creating a new market for women in the jewelry world; one where they don't have to sacrifice quality for cost and can feel good about their entire purchase.
We use real, ethically-sourced, conflict-free diamonds mined in strict accordance with environmental laws. All of our diamonds are Kimberley Process compliant and Responsible Jewelry Council Certified.
When an engagement ring is cut, an average of 60% of the stone is thrown away. We sort and use these tiny symbols of love in our jewelry, reducing environmental waste and making our jewelry completely sustainable.
Start to finish, we are the supply chain. From designing the jewelry and sourcing the raw materials, to manufacturing the metals and handcrafting each piece, we never outsource any piece of the process.
Eco-friendly Everything
Our jewelry is created using certified recycled sterling silver and sustainable diamonds. Each piece comes wrapped in reusable packaging made from recycled materials.
Empowering & Uplifting
Handcrafted By Women
The diamonds in our jewelry are hand cut and polished by self-employed women in Gujarat, India. They work alongside their children and friends in their homes to lift their families out of poverty and give themselves a better life.
Each piece of our jewelry is then handcrafted by talented female artisans in Mumbai, India. They work together in our state-of-the-art manufacturing facility where they receive fair wages, retirement and medical benefits, and 6-months maternity leave.
Transparency and honesty matter to us, so we have the certs to prove we are doing what we say we are.
