Real diamond jewelry starting at $89 only! We only use real, ethically sourced conflict-free diamonds for all our jewelry. Handcrafted with utmost care and conscience. Shop Online. Fast shipping.

4th of July Sale! 10% Off Everything! Use Code "4J10" Free Shipping On Orders Above $150 In stock Pieces Ships Next Day Earn Rewards With Each Purchase


We're Doing Diamonds Differently

By creating diamond jewelry as affordable as it is sustainable, we are creating a new market for women in the jewelry world; one where they don't have to sacrifice quality for cost and can feel good about their entire purchase.

Mindful Mining

We use real, ethically-sourced, conflict-free diamonds mined in strict accordance with environmental laws. All of our diamonds are Kimberley Process compliant and Responsible Jewelry Council Certified.

The Kindest Cut

When an engagement ring is cut, an average of 60% of the stone is thrown away. We sort and use these tiny symbols of love in our jewelry, reducing environmental waste and making our jewelry completely sustainable. 

Sustainable Integration

Start to finish, we are the supply chain. From designing the jewelry and sourcing the raw materials, to manufacturing the metals and handcrafting each piece, we never outsource any piece of the process.

Because we care

Eco-friendly Everything

Our jewelry is created using certified recycled sterling silver and sustainable diamonds. Each piece comes wrapped in reusable packaging made from recycled materials. 


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Empowering and Uplifting

Handcrafted By Women

The diamonds in our jewelry are hand cut and polished by self-employed women in Gujarat, India. They work alongside their children and friends in their homes to lift their families out of poverty and give themselves a better life. 

Each piece of our jewelry is then handcrafted by talented female artisans in Mumbai, India. They work together in our state-of-the-art manufacturing facility where they receive fair wages, retirement and medical benefits, and 6-months maternity leave.

Meet The Team

Our Guarantee

Always Honest Pricing

We've made an intentional decision to keep our pricing low because we believe diamonds should be worn and loved by everyone.

Our conscious pricing lets more women sparkle and shine. If this helps even one woman feel a little more beautiful today, then we've succeeded.

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Certified Honest

Transparency and honesty matter to us, so we have the certs to prove we are doing what we say we are.


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