We're Doing Diamonds Differently
By creating diamond jewelry as affordable as it is sustainable, we are creating a new market for women in the jewelry world; one where they don't have to sacrifice quality for cost and can feel good about their entire purchase.
Because we care
Our jewelry is created using certified recycled sterling silver and sustainable diamonds. Each piece comes wrapped in reusable packaging made from recycled materials.
Empowering and Uplifting
Handcrafted By Women
The diamonds in our jewelry are hand cut and polished by self-employed women in Gujarat, India. They work alongside their children and friends in their homes to lift their families out of poverty and give themselves a better life.
Each piece of our jewelry is then handcrafted by talented female artisans in Mumbai, India. They work together in our state-of-the-art manufacturing facility where they receive fair wages, retirement and medical benefits, and 6-months maternity leave.
Always Honest Pricing
We've made an intentional decision to keep our pricing low because we believe diamonds should be worn and loved by everyone.
Our conscious pricing lets more women sparkle and shine. If this helps even one woman feel a little more beautiful today, then we've succeeded.
Transparency and honesty matter to us, so we have the certs to prove we are doing what we say we are.